Info Exame Magazine Revolutionizing Social TV Ratings: Tuilux’s Pioneering Role in the Brazilian Media Landscape
The Info Exame article, published in July 2013, highlighted a pivotal moment for the Brazilian IT and media industries. As one of the leading IT magazines in Brazil, Info Exame showcased Tuilux’s innovation in social TV ratings and sentiment measurement, positioning the company as a reference in the field. Between 2013 and 2015, Tuilux led the way in integrating social media data from Twitter, now X, and Facebook into real-time audience insights. As CTO, I had the opportunity to spearhead this technical advancement, making Tuilux the go-to source for Brazilian TV channels and top marketing agencies. Among our prominent TV customers were TV Record, Sony, and MTV. This achievement contributed to the adoption of Tuilux’s ranking system by Meio and Mensagem, further solidifying its impact on the Brazilian media landscape.
As a reference, Tuilux’s insights informed content strategies and branding efforts, with advertisers like Itaú, Kia, and Natura embedding their products into the plotlines of Amor à Vida. Most comments praised actor Mateus Solano’s portrayal of the character Félix.
Tuilux’s contribution was further validated when Amor à Vida attracted top brands for product placements, using TV segments to promote companies such as Grendene, Zap Imóveis, and Gillette. These brand integrations, amplified through social media, were part of a broader trend where Tuilux’s real-time sentiment tracking helped broadcasters and marketers gauge public reactions and optimize their strategies.
Magazine INFO 331, July 2013.