Tuilux Received Series A funding from Astella

By admin, octubre 4, 2024

Tuilux, a Brazilian company founded in 2009 and based in Santos, became a key player in the social TV space by leveraging big data and artificial intelligence to analyze audience engagement on social media.

Founded by CEO Helder Knidel and renowned AI scientist Dr. Leandro Nunes de Castro Alves, Tuilux brought in Humberto Ribeiro de Souza as CTO to drive the expansion of its Social TV monitoring and analytics operations.

The company gained significant attention in 2012 when it received Series A funding from Astella Investimentos. The funding supported the launch of its flagship product, TTV (Tuilux TV), which monitored and analyzed social media interactions related to TV programs. Tuilux processed over 6 million posts per month, tracking mentions from 95 TV channels across Brazil, providing insights into audience behavior for broadcasters and advertisers.

Tuilux’s early success helped position the company as a leader in the «second screen» phenomenon, a growing trend where viewers interact with social media while watching TV. Key clients included TV broadcasters and advertising agencies who used the data to improve their content strategies and marketing campaigns

Despite its promising start, Tuilux eventually ceased operations due to the updated Twitter (now X) terms of service, but its impact on the social TV industry remains notable.

Sources:

TNW | The heart of tech

Tuilux – Crunchbase Company Profile & Funding